Emily has lived in Staffordshire for most of her life and has spent the last 20 years building and facilitating networks of businesses and supporting their owners to create better business for people, places and planet. Working as a business coach, mentor & trainer, as well as a current Entrepreneur in Residence at Staffordshire University, Emily works across the UK, both privately and through funded programmes, enabling SMEs to harness digital marketing, tell better stories and create brands with purpose. Emily was the founder of #Staffordshirehour on Twitter, played a small role in the City of Culture bid and has worked with Destination Staffordshire for a number of years, as well as Cumbria Tourism, to support visitor economy businesses to thrive. Emily was a founding award holder and now assessor for the Environmental Quality Mark both in Staffordshire & the Peak District. More widely, Emily is also one of the founders of the brand new Micro Business Awards UK.